I recently had the chance to contribute to the discussion on cloud-based analytics platforms on the IBM Big Data and Analytics Hub. IBM and SAP are both leaders in developing strategies, tools, and techniques necessary to manage and gain actionable insight from the enormous amounts of data being collected in our digital world.
While Big Data is often thought about in a large enterprise context, the insights that flow from the analysis of our connected world can provide benefits to all sizes and shapes of business.
An example from the article:
For example, a distributor or bar owner has the capability to capture analytics by installing flowmeters at the bar’s point of consumption (POC). In this way, each brand of beer poured can be measured in real time. Bar owners use the analytics to help increase revenue by monitoring and minimizing any beer waste at the tap and by invoking real-time pricing adjustments or discounts at specific times. This approach can facilitate applying discounts to specific brands of beer during a two-hour period to promote sales, such as between 4 and 6 p.m. It demonstrates a level of granularity that enables the distributor or bar owner to test products and promotions based on fine details.
Read more at the IBM Big Data blog or SAP’s Big Data Experience site.